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About us:

     Cheese Wheel, Inc. is a 501(c)(3) non-profit charity organization started in 2005 by Aaron Guell and Eric Bybee, two college friends in the Industrial Engineering program at UW-Platteville. Being life-long car enthusiasts, Aaron and Eric decided to turn their passion into a purposeful fund raising event.

     Up until recently proceeds have gone to two Wisconsin Charities - Children's Hospital of Wisconsin and the Wisconsin chapter of ALS Association (more commonly known as Lou Gehrig's Disease). With the recent acquisition of the Swan City Car Show resources have been given to the local Beaver Dam High School Scholarship Program. Other local community organizations within the Beaver Dam area will also receive donations in the upcoming years.

     Events include a scavenger hunt style drive (Cheese Wheel Road Rally), a time-speed-distance drive (C-Dub Challenge), and a car show (Swan City Car Show). More event info can be found on this website including how to contact us or follow us on your favorite social media. We welcome everyone's support and comments as we promote our charity events for the state of Wisconsin.

Mission Statement:
"We are committed to organizing one of a kind, high quality, automotive experiences with the sole purpose of raising money for those in need.”

Download our Marketing Trifold: HERE


Cheese Wheel, Inc. Members:

Aaron Guell - Beaver Dam, WI

Brian Apple - Beaver Dam, WI

Joey Pausma - Fond du Lac, WI

Crystal Guell - Beaver Dam, WI

Josh Gulke - Beaver Dam, WI

Gary Schultz - Beaver Dam, WI

Company Integrity

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Company Integrity 2012 (Click to View)

Company Integrity 2013 (Click to View)



If you are interested in donating to the Cheese Wheel operation you may do so by sending a check/money order to PO Box 651, Beaver Dam, WI 53916 or you may donate using Paypal, no Paypal account needed. If interested, click on the link below and you will be redirected to a secure website to complete your donation.

Thank you for your support!

- Cheese Wheel Staff

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If you would prefer to mail in your donation the form can be downloaded here